Ryan M. Church

How to Cook the Look of Your Book

In Uncategorized on July 28, 2014 at 8:36 pm

chrismcmullen

Total IndieChoosing Your Book’s Style

Consider a few things you know about style and perception:

  • A suit makes a more professional impression, right? Yet many consumers are more apt to trust a t.v. model in blue jeans and a t-shirt.
  • Worn clothes with holes reflect poor quality, yes? But have you ever seen anyone pay extra money for designer jeans that look worn and feature holes? And there is a famous tale where Ed McMahon sat down during a sales pitch, when the clients spotted a hole in the sole of his shoe and things began turn around favorably for him.
  • Would anyone be caught dead wearing outdated fashions? Yes! It happens all the time. Not everyone thinks the same way.

Now think about some things you may have heard regarding self-publishing:

  • Don’t include the word ‘by’ on the cover or the words THE END on the last page.
  • Justify full…

View original post 1,548 more words

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