Ryan M. Church

Archive for September, 2014|Monthly archive page

How Many Books Does an Indie Author Sell?

In Uncategorized on September 2, 2014 at 8:17 pm




If you self-publish a book, how many copies should you expect to sell?

To me, this number is much higher than many of the popular numbers floating around. I will try to explain why I believe this.

The most popular estimate to throw around may be 100 books. Not per month. Not per year. Ever.

Other popular estimates are somewhere between 300 and 700.

I believe that any committed author should expect to sell much more than this in the long run, and I also believe that most committed authors either do or will.


There are many ways to estimate the average number of books that an indie author sells by analyzing data that’s available.

You could study Amazon sales ranks, both Kindle and print. Sales rank interpretation, though, isn’t quite as easy as it seems. There are seasonal effects; as the number of…

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Starting From Zero

In Uncategorized on September 2, 2014 at 8:06 pm

David Gaughran

lets_get_digital_amazonSuccess can seem unattainable to those starting out. It’s easy to forget that even the biggest sellers started from zero.

Amanda Hocking didn’t arrive on the scene as a fully formed sales machine. She didn’t have a platform which she had been diligently building up for years, nor did she come from trade publishing. She was unable to convince an agent to take her on and decided to self-publish instead, and then sold a million e-books in nine months!

Detractors tried to paint Hocking as an anomaly — and she was, in the sense that anyone who is phenomenally successful at anything is an anomaly.

But that missed the point: she was able to sell as much as the biggest names in publishing without the help of a publisher.

Soon, others followed suit. Authors like Bella Andre, Hugh Howey, HM Ward, Liliana Hart, and Barbara Freethy have sold millions of e-books…

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