Ryan M. Church

Archive for December, 2014|Monthly archive page

Ebook Cover Typography

In Uncategorized on December 26, 2014 at 11:53 pm

Mad Genius Club

Last week I talked about selecting the right art for your cover. Remember, it’s not about recreating a scene from the book (which rarely if ever works) it’s about marketing the whole book. Now, we’re going to do the most important part of the cover. “But wait,” you say,” a book cover is all about the art!”

Nope, wrong. A book cover is all about the text. Without the text, your reader is lost. Who wrote this? How will I find it? What’s it about? The title and author name are absolutely vital. Let’s put it this way. You could have a solid color (well, okay, maybe a little grunge or somethin’ going on!) cover, and if the text is right, that’s all you need to attract the eye. The typography in a perfect situation is part of the art of the cover, and it wouldn’t look right without it.

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Top Marketing Tip: Build a Brand Name

In Uncategorized on December 25, 2014 at 8:03 pm

Keli Gwyn's Blog

“List five things that tell me who you are?”

That’s the question one of my high school teachers asked my classmates and me on the first day of school. We struggled to come up with the most interesting facts we could.

When we read our lists, our teacher surprised us by saying, “Not one of you included the most important thing: your name.”

Talk about a palm-to-the-forehead V-8 moment. That lesson stuck with me. These days when I meet someone for the first time, I hold out my hand and say, “Hi. I’m Keli Gwyn.” Right away the person has the information that will enable them to remember who I am and tell others about me.

If you’re visiting this site for the first time, you didn’t have to wonder who I am because my name is right there in my blog’s title and sidebar. I didn’t make you guess.

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Twitter Etiquette For Authors

In Uncategorized on December 23, 2014 at 8:45 pm

Leona's Blog of Shadows

In the light of Tricia Drammeh’s excellent post titled Facebook Etiquette For Authors I decided to write one on Twitter etiquette.

I have heard countless complaints from many book bloggers and other authors about Twitter accounts set up like annoying spam bots. Here is a list of things which should help those new to Twitter:

1. Don’t set up automatic DM’s and replies. No matter what the internet marketers are telling you, setting up automatic DM’s and replies is a very bad idea. For the love of God, don’t do it. You are not the only person on Twitter and you are definitely not the only person I am following. Each time your spammy script sends a DM saying ‘Click my Facebook page! Here is my book!’ a little puppy dies. I am following over 1000 people and have over 1000 followers, I really don’t have the time to click…

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Writing a Blurb for Your Book Cover

In Uncategorized on December 17, 2014 at 9:18 pm

Self-Published Authors Helping Other Authors

“Blurb” is such a funny word to say, but it’s a word that writers everywhere should know, because the blurb can have so much influence on who and how many people buy or download your books. According to Wikipedia (not the best source I know, but it’s quick and convenient, so what are you going to do?), a blurb is “a short summary or promotional piece meant to accompany a creative work.” In the context of a book, a blurb is usually the summary text on the back of the book describing the story, but it can also refer to reader reviews, promotional taglines, and author biographies. For the sake of brevity, I’ll focus on the summary text on the back of a book, since that is what often plays a role in any reader’s decision to buy a book.

Generally blurbs are at most a paragraph or two, and…

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Using the Subtext of Body Language in Storytelling

In Uncategorized on December 9, 2014 at 9:26 pm

Nina Munteanu Writing Coach

cat-in-the-parkKinesics is the study of “body language”, which explores how movements and gestures project a person’s hidden thoughts. Blushing is an obvious reaction. But more subtle ones can be used. When body language contradicts verbal expression, tension, conflict and interesting scenarios increase. This is a great opportunity for writers.

According to Janet Lee Carey, author of Dragon’s Keep, body language:

  • Shows the subtle undercurrent of communications between characters (of which either may not be consciously aware).
  • Shows the comic or tragic elements behind the dialogue.
  • Reveals the character’s true feelings (regardless of what he or she is saying).

In order to accomplish this, the writer must learn to accurately interpret the subtle signals of body language and translate them into the written form. One way is to look at yourself. Ask yourself: what do you do when you’re nervous? Excited? Thrilled? Sad? Angry? How do you do housework when…

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