Ryan M. Church

Blog vs. Landing Page: Why You Shouldn’t Confuse the Two

In Uncategorized on October 28, 2015 at 9:16 pm

Anita Lovett & Associates

In terms of copywriting, what makes up a website? For the copywriter tasked with crafting copy for a website, the type of content they create is categorical. Successful websites are a combination of landing pages, sales pages, blog posts, static articles, and timed promotional pages. Each of these requires a specific approach from planning to writing to formatting. Before you order up a blog package with the intent to use the copy on a landing page, STOP!

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