Ryan M. Church

#amwriting: building the brand

In Uncategorized on October 30, 2015 at 8:20 pm

Life in the Realm of Fantasy

EDWAERT_COLLIER_VANITAS_STILL_LIFE When the big five publishers want to market a book, what is the first thing they do?

They begin building a brand based on the author’s name, because the one thing that links ALL his/her books is that author’s name.

But in today’s market the indie author is not the only author with a limited budget for publicity. The newly signed author with a traditional publisher is also unlikely to rate a full page ad in the New York Times.

For all authors, there are several absolutely necessary steps to take, all of which are free. They do take a little time if you are unfamiliar with them, so consider doing one or two steps a night for a week.

  • Communicate that brand though social media.
  • Blog, and communicate—write what you know or what you want to read and post it regularly.
  • Make a Google Plus Profile
  • Open a twitter account.
  • Make an Amazon…

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  1. Thank you for reblogging this post! Very kind of you.

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